When writing content the most important thing is to create some sort of engagement. This will allow you to increase the chance of you obtaining your bottom line or purpose. Many bloggers use content as a means to market their product and/or services so it’s important you know how to tweak it for maximum exposure. However, I still can’t believe how many people write content WITHOUT getting anything in return. There is very little exposure or engagement by their audience which is forcing them to second-guess the blogging concept. I know how blogging can be de-motivation especially when you are putting so much effort and NOT getting anything in return. If you feel you have been writing content for months and have made NO progress, then you have to make some tweaks going forward. You have to write content which resonates with your readers so you achieve your bottom line.
Here are a few reasons why people are NOT reading your content and what you can do going forward to fix this problem. Let’s get started…
You Have NO Plan
If you have been blogging for some time then you know the importance of having a clear-cut plan to execute your idea because this will streamline your entire content writing. Whenever I sit down to write content I make sure to write out EXACTLY what I’m trying to achieve because this just makes it easier and guides me through the entire process. When you are writing content, make sure you answer some very basic questions and think about the following…
- Keywords
- Introduction
- Sub-headings
- Concluding
- Images
- Videos
I believe many of you fail to produce engaging content because you lose track along the way of what you are trying to accomplish. A poor vision can be seen in your content as you complete your project.
Focusing on YOURSELF not the AUDIENCE
Always ask yourself who you are writing for so you don’t write self-centered content because it won’t resonate with your readers. When you write keep your audience in mind and what they are looking for in your content. Write on their common problem and NOT yours because this is what will build momentum going forward. This is why keyword research is crucial because you’ll be able to find topics or problems which your readers need answered. I have a piece of paper on my wall which continuously reminds me who I’m writing for and what I am trying to accomplish through my blogging.
Inconsistency
Once you build a loyal following, you are going to have people continuously visiting your blog and one way to destroy this flow is to be inconsistent. Your visitors are always looking for a solid flow of relevant content so they can keep educating themselves so make sure you have a solid posting schedule. You don’t have to post every day, but if you post every “3†days then make sure you stay consistent so your audience knows what to expect going forward. Give yourself enough time so you can write high-quality posts and have both a consistent publishing schedule with high valuable content being published.
NOT In-depth
Blogging is all about providing content to your readers and success depends on who does it the best so going into detail should be your primary focus. Every time I write content I’ll research keywords and my competitors so I can write something better than each of them. If they are missing videos or images, I’ll be sure to include them because I know no one else is doing it which will give me an upper edge. I also make sure I cover everything I possibility can related to my topic so my solution so they don’t have to go anywhere else to find what they need. This does a few things for me:
- Build loyalty and traffic
- Increases engagement
- Increases social shares
- Feedback and comments
Google has stated numerous times content quality is what they are paying very close attention to. You’ll notice that increasing rankings within the SERP’s when writing high-quality content is much easier. They want to enhance the user experience and would like to emphasize quality over quantity so always focus on writing high-value content. Remember, your visitors have no shortage of content and they will leave if they don’t find what they’re looking for through your content.