Why is email marketing so important today? The reason is because it works. And yes, email is still ranked as one of the most effective marketing channels according to the Ascend2 2019 Digital Marketing Strategies Survey Summary Report.
Like your blog or website, email marketing also creates an asset that you own. The contacts on your list are yours. And if you’re doing it right, those are people who have said, “Yes, I want you to market to me.”
Email marketing also allows you to automate much of the communication so the emails your contacts receive feel timely and relevant. Automation assures you get the right messages to the right people at the right time. When someone signs up to receive your emails, they are actively demonstrating an interest in you and your business.
Take advantage of this time when a new contact is highly engaged and automate your emails to continue the conversation. Whether they sign up today or a week from today, they won’t have to wait for you to manually send an email to hear from you.
The Welcome Email
The first email you should send a new subscriber is the welcome email. It should be sent immediately after someone signs up. Deliver what was promised (like a free ebook or video), welcome your new subscribers, and reiterate what they should expect in the future.
Invitation to Connect
Send this email a day or two after your Welcome email. Let your new contacts know of the other ways in which they can engage
with you—this will most likely be on your social channels—so invite them to connect with you.
This email is important because once your subscribers connect with you in other locations, you have multiple ways to engage and stay top of mind. And, if your subscribers engage with you on these channels, your blog gets exposed to their connections who are likely also to make excellent prospects for your community.
Send Emails Consistently Thereafter
Consistency is key in any form of marketing and will help you to build relationships with your audience. You should create a calendar of potential opportunities to email your contacts. For example, you may consider emailing whenever you have a new blog post to share, or come across some that can deliver value to your subscribers.
Be sure to offer value and quality content in all of your communication. Your communications should be a mix of promotional emails and resource emails. If you’re not providing value to your audience you will lose them. Always ask yourself, “Does what I am saying or sending add value?” If the answer is yes, then add it to your follow up series.
Start Your Email List Today
The most important lesson I learned from email marketing is to start your list from day 1. I didn’t start my list until my blog was almost a year. Had I started from the day my blog started, my list would be a lot bigger today and I would be making a lot more money.
My friends over at Constant Contact would like to offer you a free 60 day trial to test out their world class list building service.
The free trial will allow you to explore all the campaign types and features that Constant Contact has to offer. You can create as many campaigns as you want, and try out all the different campaign types available.
And, unlike other trials, you don’t need a credit card to sign up. Test it out for a full 60 days and then decide if you want to be a customer. I’m sure you will once you see how powerful the service is.
In upcoming post seris, I will show you how to take full advantage of all the unique features Constant Contact has to offer. Go set up your free trial now so you learn can along with the training. Remember, it’s free and no credit card is required.
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