In the first part, I discussed factors like Domain Authority, Relevance, and Popularity. Today, I’ll be exploring some other cool factors that make Google my personal choice for search engine. My decision is NOT based on the variety of tools they provide, but on the accuracy of their algorithm. I’ve been in the business for long enough and have worked with different search engines to be able to compare them all. When I say “worked†with them, I mean tweaking my websites for rankings in Yahoo and Bing. With this said, I want to continue exploring the reasons Google is my personal choice for search engine usage.
Let’s get started…
Google = Page Authority
I discussed Domain Authority in Part 1 so it’s important to note that both these factors are connected. Google is awesome at connecting relevant factors so elements affect each other in a positive way. If the Domain Authority is high then the Page Authority will increase because the value will trickle down from the Domain. This tricking effect is seen through an internal linking structure, which is why Google encourages linking within your pages to better indexing and building authority. The way this helps Google users is by providing more valuable results to them. For example, each page is ranked separately and a page from a high DA with high PA will most likely outrank all others. This just provides better results for me as a searcher and that’s the bottom line.
- Build more internal links while focusing on increasing DA
Google = Deeplinking
Google recently started to focus much more on deeplinking because it helps add value to the entire website. Google started facing a major problem, all based around manipulation in ranking websites by bloggers. They would create “1†high valuable piece of content for ranking purposes and neglect the rest of their site, adding poor content. The blogger’s main purpose was to rank “1†single page to sell products and manipulate the SERP’s by tricking Google into thinking they have a large website with several pages. What is the solution to this problem?
Google started to pay close attention to how many external websites are linking to internal pages on your site. The more internal links you have from external websites means your sub-pages contain valuable information. This is great for people like me who rank pages and look for valuable content because I’ll be able to find EXACTLY what I’m looking for while outranking my competition. How?
First, I’ll find valuable search results because Google will provide them by looking at deeplinking pattern. Secondly, for someone with a blog, I can continue to focus on writing valuable content because I know Google will ensure they are ranked accordingly by factoring value of each page.
Google = Freshness Update
This is something very complex, but it has added to the value of Google in many ways, improving the user search experience. Google now ranks websites looking at “freshness†as a major factor and I’ll explain this below. This is the way Google provides up-to-date results perfect for us users:
First, Google will look at how often someone is updating their blog because this shows up-to-date content. It’s important to Google that people find content that is trending, especially with things changing so fast. Secondly, Google looks to see how many websites which are considered part of the “freshness†algorithm link to your website. Keep in mind this also means making sure you have a stable link building campaign.
Third, Google looks to find out how often you are revising your content. Remember, each page is indexed so they know what pages have been changed, etc., and this helps in your rankings. This is especially important when you have “Top 20†List type content.
Google = Accuracy
It’s important to note that NOT too much is known about this update or when it will be coming out. However, the concept is pretty simple and there has been a huge buzz regarding the implementation. Google will like to improve user engagement and search results by tracking accuracy of content. This means if you have written content, they would like to compare it to “high†authority websites with a proven track record to make sure the content is accurate. This will simply ensure the content being distributed by their channels is correct and actually provides value.
This is something I don’t want to touch on too much because the EXACT plan is NOT completely understood, but you can imagine how, going forward, it will make a huge change in the way results are displayed. The fact they are making these tweaks is enough for me to know they are always looking to improve the user experience.